Our Team

Our consultants are senior sales and marketing experts.

Our mission is to leverage our extensive experience to help you successfully complete your sales and marketing projects at less cost, time, and impact to your organization.

Brian Mahony

Managing Director

Brian Mahony is the Managing Director of Compelum Sales and Marketing. Brian has 20+ years experience in the technology industry leading strategy, sales, marketing, product management, and business development teams. Over the years, he has launched over 20 technology-based products or services, several of which have received “product of the year” awards by various media. Brian's experience spans telecom/mobile, TV/OTT video, robotics, GPS/navigation, enterprise data/software, SaaS, consumer electronics, network equipment, and Internet services. Brian has contributed to the successful exit of three companies in his career: the IPO of IPTV middleware provider Espial (on the Toronto Stock Exchange) where he was Vice President of Marketing, and the acquisitions of both Netcentrex (by Comverse Technology) and Unisphere Networks (by Siemens and Juniper Networks) where he was Vice President of Marketing and Director of Strategy and Business Development, respectively. Brian’s consulting experience includes PWC, Sprint Nextel, Loral Space & Communications, Verizon, and ZeeVee.

Brian was named “The Decade's Top 100 Voices of IP Communications” by Internet Telephony and a finalist for "Best Marketing by a Private Company" by Light Reading. His web site projects have earned Webby Award and Summit Award honors, and he is an expert in social media, SEO/SEM, and Salesforce.com. He has been quoted in various media including The New York Times, Gizmodo, Light Reading, Telephony, and Telecommunications, and as a guest panelist for Digital Trends’ “Beyond the News” podcasts. Brian has also presented at major industry events including IPTV World Forum, IBC, Internet Telephony, TelcoTV, Digital Hollywood, CONNECTIONS, FTTH Expo, VON, and SUPERCOMM. Brian holds an MBA in marketing and business strategy from UNC-Chapel Hill, a BA in philosophy from Boston College, and is Certified in Integrated Resource Management (CIRM) by APICS.

I am an expert in strategy, SFDC, sales organization, product management, and all things marketing including PR, branding, social media and digital marketing.

Neal Schaffer

Senior Consultant

Neal is an experienced hi-tech sales and marketing executive and one of the world's pre-eminent authors, speakers, and advisors on B2B social media. A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the leading social media for business blog "Maximize Social Business", Neal has spoken on three continents and also teaches as part of the Rutgers University Mini Social Media MBA Program. As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley), and has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

As a leading social media speaker, Neal currently speaks at dozens of corporate, professional association, and online events each year. In parallel, he continues to consult with, coach, and train clients on strategically leveraging social media for their business. Since January, 2010, Neal has worked with dozens of companies, from small startups and solopreneurs to Fortune 500 enterprises and a Grammy Award-winning celebrity.

Neal's previous career saw progressive sales and marketing leadership roles. He was Regional Vice President of Asia-Pacific Sales for Espial from 2001 to 2008. Prior to that he was a sales and marketing executive with Wind River and Rohm Semiconductor.

Neal is a graduate of Amherst College and is fluent in Japanese and Chinese.

I was one of the early pioneers to understand how social media would completely transform sales and marketing. Now as a leading consultant, author, and speaker on social media strategy, it has become my passion.

Ned Mountain

Senior Consultant

Ned’s career spans over 40 years as a technologist and sales and marketing executive in the communications, broadcast, satellite, and cable industries. An engineer by training (BSEE-University of Pittsburgh), his career highlights as a sales and marketing leader include major contract wins internationally and a role as COO of a satellite communications company. Ned places a great emphasis on relationship building and consultative teamwork selling. Industries of particular strength and interest include media distribution, satellite communications, digital signage, and broadcast technologies.

Ned started his career by working his way through college as a broadcast technician. Upon graduation he worked for Motorola as Systems Engineering Manager leading a team of seven engineers to support a sales team of over 600 in a seven-state area. Ned’s development of unique broadband communications systems for the mining industry led to the cable sector where he became a senior engineer for a major MSO. There, he supported engineering and marketing for one of the first high quality satellite stereo transmission systems-- the launch of “MTV Music Television” in full stereo sound. At Wegener Communications, he started as the first sales and marketing person in the company and worked his way up to become President and COO. He was responsible for developing several multi-million dollar accounts in the US, Canada, Europe, and Australia.

After Wegener, Ned worked for Pico Digital as Vice President of Business Development, providing guidance and relationship sales wins for the company.

I started my career as an engineer and then worked my way up through sales and marketing to eventually become President and COO. I know what it takes to develop yourself professionally and at the same time foster a high-performing sales and marketing team.

Rick Schmaltz

Senior Consultant

Rick Schmaltz is a senior executive with over 30 years of experience in international software sales, marketing, business development, strategic partnerships, strategy and operations. He has a solid track record for growing businesses as a company officer and as a member of the Board of Directors for both privately and publicly held companies. He has established and grown businesses, partnerships, and teams in North America, Europe, Asia, South America, Oceania and Africa. Rick has been especially successful in leveraging partners and partner ecosystems as a key component for new growth initiatives. Rick has a unique ability to understand, assess and implement appropriate business models and channel programs to ensure these partnerships are successful.

Rick has developed and executed multiple global sales and marketing strategies for the sale of high value network, service and mobile management software in the telecommunications market. He was a key member of the executive team that successfully managed a company through the Initial Public Offering (IPO) process on the Toronto and NASDAQ stock exchanges. While with one of the world’s largest enterprise software companies, Rick was one of five committee members providing governance and approvals for all inbound royalty bearing distribution agreements. Rick managed the business development team and program responsible for executing 108 distribution agreements with 73 technology partners on behalf of six lines of business over a four year period. Rick has recruited and managed a team of over 60 sales professionals in 15 offices, in 11 countries throughout the world. He has also managed the M&A process from the perspective of being acquired as well as acquiring multiple companies.

I am an experienced, high integrity leader willing to take on a wide variety of challenges. I have been involved in large, international, multi-party software programs and can apply that global experience to innovative, high impact growth initiatives.

Brian Waldman

Senior Consultant

Brian Waldman is a pioneer in creating scalable and measurable online business models, and one of the leading experts on web design, search engine optimization (SEO), search engine pay-per-click (PPC), ecommerce, and digital marketing. His passion is in finding profitable ways to create seamless experiences for customers as they navigate through complex online channels including interactions with marketing, ads, websites and, ultimately, sales teams. Over the years, Brian has managed over $100M in search marketing spend, including extensive use of Google AdWords, and was invited to the exclusive Google AdWords Advisory Group. In addition, he created a proprietary B2B affiliate network from the ground up and an award-winning marketing and sales tracking system which measured results for the entire sales and marketing funnel, from click to offline sales. Brian's depth of understanding includes lead generation, web strategy, social media, creating relevant KPIs, and analyzing the data to see the real story behind the numbers. As an experienced leader, Brian excels at motivating and managing teams large and small.

Brian was VP of Marketing and Strategy (2005-2012) and then VP of Business Analytics (2012-2013) for Merchant Warehouse, a leading provider of payment technologies and merchant services and one of the fastest growing companies in North America.

Brian has a BSBA from Bryant University and an MBA and MSIS from Boston University.

The businesses I have been involved with have all seen significant growth due to the efforts of my teams and my influence on the overall strategy of the organization. And we had a lot of fun along the way.

I Jian Lin

Senior Consultant, Brand Visionary

I Jian Lin is one the top branding visionaries in the world today. He has launched and positioned over 1500 brands around the world, usually working with the first or the best. From industry leaders to world leaders, I Jian has helped companies drive profits and organizations to effect positive changes for our world.

I Jian’s specialty is in establishing the intent of the brand-- its reason for being, method of behavior, and the brand's Total Role in Society. This takes a distillation of the organization’s complex branding, marketing and business challenges. During his 30+ year career, I Jian has developed brands for many innovators, pioneers, thought leaders and change agents in industries such as technology, professional services, lifestyle, luxury, hospitality, fashion, healthcare, education, financial services, celebrities, religion, automobiles, and even nations. Clients of his major global brand initiatives include NEC, Monster Worldwide, New England Journal of Medicine, and HP. His widely recognized work has earned him more than 300 national and international design and communications awards including The Art Directors Club of NY, The Creative Club of Boston, Graphic Design USA, Tokyo Art Directors Club, Hatch Awards, AIGA, Communication Arts, and Graphics and Print International.

I Jian is the President and Creative Director for BrandIntent, which he founded in 1991 to provide specialized brand and design services to companies seeking to secure a leadership position in highly competitive markets. In this capacity, I Jian has served as the internal creative director and CMO for many young companies, helping them to orchestrate multi-tiered launch programs that include branding, corporate and product identity, advertising and electronic media, marketing communications, and public relations. He is also the Chairman and CEO of the TRS Foundation, a non-profit organization with a vision and mission for creating a biologically interconnected sustainable society that is governed by compassion and ethics, and implemented through six pillars (food, energy, media, science, commerce and education).

I Jian’s prior roles include serving as Executive Vice President and Design Director at Doyle Advertising and Executive of the Corporate Design Group at Digital Equipment Corporation.

I Jian holds a Bachelor of Fine Arts from Massachusetts College of Art and studied communication design and music at Tokyo University of Arts and Music, and fashion illustration at Pratt and Parsons. In addition, he has been a visiting professor at the Maryland Institute of Art & Design, Massachusetts College of Art, Rhode Island School of Design, Boston University, and Harvard Graduate School of Design.

I Jian is fluent in three languages and has traveled extensively throughout the world, giving him tremendous insight into the global requirements needed to effectively launch international corporate communications programs. In addition to his business experience, I Jian is an accomplished professional race car driver.

My work as a brand strategist flows from my view of the world-- connecting my passions and interests from the realms of business, sustainability, fashion, technology, and yes, even race car driving.

Gary McGrath

Senior Consultant

Profiled in the The Boston Globe and the book Career Secret Sauce: 9 Winning Strategies for Building a Great Career, Gary has more than 25 years of B2B sales and sales management expertise. A charismatic and informative insider, he has been interviewed by The Career Mechanic on The Web Talk Radio Network and in the Martyn Basset Associates publication Driven.

Channeling his entrepreneurial energy, Gary has been a driving force behind the success of five venture-backed start-up companies across diverse industries. He began honing his leadership skills in 1984 when he left Hewlett-Packard to help launch Banyan Systems where he was their first sales representative and built their Major Accounts division. Gary joined Eloqua, the leading provider of Marketing Automation and best-practice expertise for business marketers, in 2004, where he built and managed the Eastern Sales team. He served among their Strategic Accounts Executives and was known for his prowess at shaping and leading successful sales teams, and developing trusted relationships with all business clients and associates.

Prior to joining Eloqua, Gary worked with different Supply Chain Management companies, where he first learned value-based selling. His experience also includes serving as General Manager and Vice President of U.S. Operations for the German software company Hyperwave, where he was responsible for P&L, as well as building and managing the sales and marketing teams.

Gary’s client roster includes Forrester Research, Cognos-IBM, ADP, Standard & Poor’s, Dow Jones, JD Power, Cognizant, Cap Gemini, Iron Mountain, EMC, Comcast, Houghton-Mifflin, Fidelity Investments, AIG, Deutsche Bank, Corporate Executive Board and many industry leaders. Gary was responsible for establishing Eloqua within the sports vertical, securing many NHL and NBA teams as clients, including the Philadelphia 76ers, Philadelphia Flyers, Portland Trailblazers, Detroit Pistons, Boston Bruins, and Miami Heat, among others.

Gary graduated with a Bachelor of Science degree in Business Administration from the Whittemore School of Business and Economics at the University of New Hampshire. Gary’s primary objective is to help marketers become more efficient and effective in their roles, and more accountable to the contribution they make to sales, through innovative strategies such as the application of automated platforms and Best Practices.

I've been very fortunate in my career, successfully completing a variety of exciting projects for companies big and small. But I've never lost sight of the need to build great sales and marketing teams around best practices.